Mi Bello Firulais is all about  style, dogs and lots of love, brought together in a feminine, local brand.

It’s the perfect example of how small businesses and boutique companies like this one can benefit from having a unique brand that breaks the mold.

Mi Bello Firulais is a brand that speaks with style and confidence to pets and their humans, making it clear that this dog grooming salon puts the furry ones at the center of attention. It communicates a love for animals, the importance of proper care and making them feel comfortable during their grooming sessions.

We created the brand with a clear goal: to faithfully represent the personality of Elsa, the stylist. She’s someone who cares for dogs as if they were her own, just the way we’d want our four-legged friends to be treated.

We told the story through the eyes of Firulais, the brand’s mascot, a giant poodle who compliments every dog that walks into the salon. The result is a truly original brand. We handled the branding, from concept development to its translation into the logo and visual identity. We designed all the signage, supported them with interior design, and developed their marketing materials. We also helped them launch their social media with fun designs and engaging content for dog owners in Onda and Castellón. And, of course, we captured it all in a super fun photoshoot.